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The Green Initiative

Haiku is committed to helping the environment. We provide a green and energy efficient solution for all your public announcement requirements.

CBN promotes a green concept in the following ways:

  • Our top-of-the-line server software allows us to have full control of our digital displays.  We control the ON and OFF time of each display, and we set those times to match the business hours of each participating location.  Since the displays are only on during business hours, we can make sure that no energy is wasted, unlike other types of digital advertising media which stay on 24/7.

  • Some competitors use a different type of technology consisting of a PC with a big TV screen.  The PC is needed for internet connection and content storage.  Our system only requires a digital display, which costs only about $2/month of hydro, to be installed at participating locations.  Our hydro consumption is therefore significantly less than those other types of digital media.

  • Our digital frames are fully controlled via internet.  No one else is using this technology (digital frame with WiFi) in Vancouver.  This means that all the content being displayed on the displays is actually uploaded over the internet. We don’t do any driving around at all for content updates, therefore cutting down on the carbon emissions significantly.

  • Our service is a greener alternative to printed ads.  Printed ads obviously use paper, ink, and as a result of all that massive printing it generates pollutants of all sorts.  In addition, printed ads need to be delivered to multiple locations.  In many cases, this implies driving around the city.  Also, the sad reality is that a large number of printed ads do not get picked up by the public and end up being thrown away. When considering all those facts, it's easy to realize that the printed advertising system significantly impacts our environment.  Compared to that system, ours is a much greener alternative!

  • Haiku Media supports the David Suzuki Foundation with ad space to promote their work on protecting nature and the environment.

At Haiku, preserving the environment is at the top of the priority list.  As proud Canadians, we care about saving the forests, the ozone, the oceans, and every other part of the global ecosystem.  We are committed to putting in our share of the global green effort through our business model and our working habits.

When you choose Haiku, you choose the green advertising alternative.